Page 4 - Witi Promotions
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    04 | PERSONALISATION TECHNIQUES
                                                 Printing
           Promos with                           Printing is the most popular and cost

      Personality                                effective technique and can take the
                                                 format of pad printing (also known as
                                                 tampo) or screen printing. Pad or tampo
                                                 printing involves the use of a pad to apply
                                                 the ink to the product. Screen printing
       The following guide has been designed to explain the processes   applies the ink via the use of a stencil
       involved in the personalisation techniques available for our   placed on a porous material screen.
       products throughout the catalogue. For further information
       please call our sales office.
                                                    For Plastic, PU and Metal
     Rotary Printing                             Digital Printing




                                                 Produced using ink jet print machinery.
                                                 The 4 colours, cyan, magenta, yellow and
     A  type  of  screen  printing  in  which  the   black, are used in different quantities to
     product is rolled along the screen so that   produce millions of different colours and
     the print covers the circumference of the   shades. It is great for printing photos,
     product, creating a ‘wrap around’ print.
                                                 four colour process images and more
                                                 detailed logos

                                                       For Flat Surfaces
       For Mugs, Flasks and Pens                      and Some Drinkware
     Transfer Printing                           Litho Printing




                                                 Litho printing is a method used to print
     A printed image is applied to thermal       text or artwork onto paper. The required
     paper which is then transferred to the      image is etched onto a metal plate and
     item via a heat process. This technique is   then transferred to a rubber roller. The
     ideal for reproducing four colour  process   image is then taken from the roller and
     logos onto material based product.
                                                 applied to the item.



             For Material                               For Notebooks
     Label/Doming                                Engraving


     Self-adhesive  printed  label.  For  doming
     add an epoxy dome cover made of             A very intricate process which  involves
     polyurethane resin; it’s durable, tough     carving the logo into the item, producing
     and long lasting. The label and doming      a permanent form of branding. In most
     process is often used to achieve four       cases engraving is performed by specialist
     colour process logos and can be more cost   computer  guided  laser  engraving
     effective  than  other  printing  methods,   machinery.
     as it is the same cost regardless of the
     number of print colours.

     For Labels, Jars and Sanitisers                  For Wood and Metal


    PERSONALISATION TECHNIQUES                   FOR A FULL PRODUCT INDEX BY CODE AND PRODUCT TYPE PLEASE SEE PAGES 196 AND 197
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